The more numbers pour out of states like Colorado and Washington, the more the cannabis industry looks like America’s next “get rich quick scheme.” Unfortunately for a lot of aspiring ganjapreneurs, pulling millions out of cannabis will not be in their future. But for the ones that will make it, it will take more than a good product or great location. It’s going to take a lot of research about your customer, their spending habits and what makes you the better option.
The Cannabist recently posted a really good piece about the spending habits of cannabis consumers. Are customers moving away from flower and more toward concentrates? How are edibles and pre-rolls selling? Who spends more?
If you dream of starting a cannabusines and these are questions you’ve asked yourself silently, then this might be a good start towards getting an answer. Read the full story here