Cannabis users and business owners are now being directly targeted by Hollywood through new films.
Innovative marketing is not just about being original. It’s about knowing the experience the audience will enjoy and bringing it to them at the next level. It’s a mantra The World’s Best Ever (aka TWBE) has been dabbling in since 2014, when the Webby-nominated culture website launched a creative marketing portal specializing in cannabis.
David Wilfert, “editor-in-charge” and co-founder of TWBE, created the portal after being approached by independent entertainment company A24 to dream up ideas for Kevin Smith’s film, Tusk. Their first project, “Toke N’ Tusk,” was a cannabis-focused campaign that included two Tusk-branded strains of medical marijuana available for sale at Buds & Roses in Studio City. They also bought digital media on High Times, Cannabist, Dangerous Minds, Boing Boing, and a few other cannabis-friendly sites with lots of reach. Not only were the studios and executives thrilled by the promotion, their campaign reached the print edition of the New York Times.
Films like the Sam Elliot and Nick Offerman “The Hero” and Dj Poohs “Grow House” are two films that focus on the cannabis market. Read more about how TWBE markets films to the cannabis crowd here
