One of the most popular streaming services amongst indie artists, Dj’s and producers is Soundcloud. The mostly free service allows users to share their new creations to a community of like-minded users.
With so many more platforms popping up, Soundcloud has to make some bold decisions in order to stay a float. One of those changes involves laying off workers.
Per Stereo Gum
SoundCloud Ltd. will lay off 40% of its staff in an effort to cut costs and stay independent amidst ongoing rumors that the company will be acquired. Spotify was reportedly in “advanced talks” to buy SoundCloud in the fall of last year and just yesterday we learned that a number of other companies are in the mix as well now, including Apple and Google.
SoundCloud informed its staff today that the company will be cutting 173 out of 420 total jobs. Bloomberg Technology reports that the company’s offices in San Francisco and London will close down, leaving only its headquarters in Berlin and an office in New York open. Alex Ljung, the company’s co-founder, posted the following open letter about the decision on SoundCloud’s website:
Eric and I founded SoundCloud nearly 10 years ago as we saw a need for something that would enable artists to share and connect through music. As we hovered together back in 2008 to push the button that would make SoundCloud live for the entire world, we had no idea the impact our, then tiny, platform would have on the future of music culture, and millions of listeners and artists around the globe.
In the competitive world of music streaming, we’ve spent the last several years growing our business, and more than doubled our revenue in the last 12 months alone. However, we need to ensure our path to long-term, independent success. And in order to do this, it requires cost cutting, continued growth of our existing advertising and subscription revenue streams, and a relentless focus on our unique competitive advantage — artists and creators.
With more focus and a need to think about the long term, comes tough decisions. Today, after careful and painful consideration, we took the difficult step to let go of 173 SoundCloud staffers and consolidated the team into two offices: Berlin and New York. We are extremely grateful for the contributions of each and every staff member who will be leaving SoundCloud, and we wish all of them the best. Without them, we would not be where we are today.
By reducing our costs and continuing our revenue growth, we’re on our path to profitability and in control of SoundCloud’s independent future.
So what does this mean for SoundCloud? The SoundCloud platform listeners and artists love will remain available in more than 190 countries globally. SoundCloud will continue to be the place for what’s new, now and next in music, powered by the world’s most diverse music community. I look forward to sharing more about our future plans in the weeks and months ahead.
Alex
Soundcloud going under would effect a ton of creatives and podcasts such as our podcasts. Stream all past episodes of the CashColorCannabis podcast while Soundcloud is still functioning.
