A new website that launched this past week is shooting to be the CNBC of cannabis.
A new website launched Tuesday aims to be the cannabis industry’s preeminent source for in-depth financial reporting.
The Green Market Report will publish news briefs on all facets of the cannabis business, including banking issues, investment, cultivation and extraction, as well as cannabis stock prices and wholesale prices.
Debra Borchardt, a financial journalist and former Forbes contributor who will serve as the site’s CEO, said The Green Market Report is specifically designed to fill a gap in cannabis coverage and provide a one-stop shop for in-depth financial reporting about the cannabis industry to an audience of industry insiders and investors.
“I feel that this is the biggest business story of the decade. It reminds me of the emergence of the telecom and dot.com eras,” Borchardt told Business Insider. “I recognized that the cannabis industry needed a website dedicated to just reporting the business and financial news.”
“I want to be the CNBC of cannabis!” she added.
The site will provide only stories relevant to the cannabis business, Borchardt said, allowing investors and insiders to get targeted information without sifting through other topics like science and politics unless it directly impacts business.
A quick scan of the site’s offerings on Wednesday found features – many of them written by Borchardt herself – like, “Is CannaCloud Worth $6 Million?” and “Weed Retailers Breathe Life Into Brick and Mortar Retail” along with more boilerplate stock updates and quarterly earnings write-ups.
The Green Market report will also partner with big data firms, including Arcview Market Research, Headset, Viridian Capital Advisors, and others to provide investors and industry insiders with up-to-date market analytics about the industry.
“The industry has finally reached a point of maturity where it is no longer an alternative investment, but a true emerging market,” Cynthia Salarizadeh, a public relations veteran and the site’s chief strategy officer, said in a statement.
The site plans to raise $1.5 and $2.5 million over the next 6 months as the site grows.
