Music: B.o.B (@bobatl) “Upside Down” Instagram Album (Video)

For the last 3-years, artists have been trying different ways to release music and engage fans. There have been surprise albums and visual albums, but no one has done anything like B.o.B.

Bobby Rae decided to scrap all traditional routes and took to Instagram to release his latest project. The Upside Down project consists of 7, 1 minute songs and visuals that you can stream on his IG.

B.o.B. capped off the release with a surprise performance in Atlanta.

” Woman ” ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ produced by : B.o.B ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ visuals by : B.o.B x Goodbye Robot

A post shared by B.o.B (@bob) on Nov 14, 2017 at 8:59pm PST

Follow B.o.B. and stream his new project.

In the meantime, check out “Woman” and “Digi World” below

” Woman ” ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ produced by : B.o.B ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ visuals by : B.o.B x Goodbye Robot

A post shared by B.o.B (@bob) on Nov 14, 2017 at 8:59pm PST

” Digi World ” ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ Produced by : B.o.B ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ Directed by : @BoB x @goodbyerobot x @Artisticarielle

A post shared by B.o.B (@bob) on Nov 14, 2017 at 9:11pm PST