Jack in the Box figured out a way to capitalize on a stigma that has hovered over the brand for years. To celebrate California kicking off legalization, the fast-food chain will team with MERRYJANE for a special meal.
Per MERRYJANE
West Coast fast food leader Jack in the Box is joining forces with your favorite cannabis media company MERRY JANE. The brands will launch a campaign in January that commemorates the legalization of recreational cannabis in California with a limited-edition MERRY Munchie Meal in select locations — a timely play on Jack in the Box’s popular late night menu.
The new MERRY Munchie Meal will be infused with the most craveable and snackable products that Jack in the Box has to offer, including: Halfsies (½ curly fries, ½ onion rings and all parts delicious), two of the brand’s famous Tacos, five Mini Churros, and three Crispy Chicken Strips, plus a drink — all for a very special price of $4.20.
“Jack’s Munchie Meals have been successful for us because of the authenticity of how we speak to our customers. This partnership is one more way for us to connect with them — whether you’re at a concert, up late playing video games, or pulling an all-nighter. We are about welcoming all of our guests, no matter what they’re craving or why they’re craving it,” says Iwona Alter, Chief Marketing Officer of Jack in the Box.
Jack in the Box has a history of engaging cannabis culture that spans over a decade, and notably includes the irreverent Two Tacos for 99 cents commercial as well as the introduction of the Munchie Meal product line and its subsequent marketing campaigns.
Launching the MERRY Munchie Meal is the perfect way for both companies to celebrate legalization in our shared home state of California,” said Scott Chung, Chief Operations Officer of MERRY JANE. “MERRY JANE is the industry leader bridging mainstream brands and legal cannabis culture. Leveraging our Emmy-nominated content production, MERRY JANE has created a campaign with Jack in the Box that marries our brands’ voices.”
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The limited-time offer will only be available from January 18 to 25, so fans will have to move quickly. For more information, please visit jackinthebox.com, and connect with Jack on Facebook, Twitter, Instagram, and YouTube. Stay tuned for more about MERRY JANE and Jack in the Box’s budding friendship, and get your snack on next month!
Checkout a Jack commercial clearly targeted toward cannabis conniseurs below
