What are the chances that an anti-drug ad could actually do more to promote cannabis use than discourage it?
That’s what’s happening right now in California. The ad features people speaking about why they consume cannabis.
They ad came off as hella confusing. The Office of Traffic Safety director Rhonda Craft had to issue a statement concerning the ad:
The intent, however, was to address as many of the reasons people choose to consume cannabis in a way that resonates with this demographic in hopes that they listen,” she wrote.
The ad will be replaced with a different one produced last year that warns that smoking cannabis, unlike cigarettes, can result in charges for driving under the influence.
The ads had a $1 million budget for airtime, plus production costs, and appeared in several of California’s major media markets.
Per Leafly