North Carolina company, The Hemp Excellence is making the cannabis industry’s first play for consumers of color with a line of beauty products aimed at ethnic minorities.
Per MJ Biz Daily
The Hemp Excellence line of body lotions, lip balms and CBD capsules went on sale this month at two beauty shops that cater to women of color in Winston-Salem, North Carolina.
The maker of the line, Founder’s Hemp of Asheboro, North Carolina, is in talks to expand Hemp Excellence distribution to South Africa, Ghana, Bolivia and other countries.
“We think this could be a seven-figure brand for us within 12 to 15 months,” said Bob Crumley, controlling shareholder of Founder’s Hemp.
Hemp Excellence is thought to be the first legal cannabis line of products aimed specifically at ethnic minorities in America.
“This is a huge untapped market,” Crumley said.
“We’re looking for maximum market exposure in cannabis, but no one was making packaging or scents or ingredients aimed at a multicultural audience.”
Founder’s Hemp teamed with a marketing and distribution company known for placing products before multicultural consumers.
The company, Segment Marketing Services of Winston-Salem, has plans to get Hemp Excellence products in barber shops and hair salons that serve customers of color.
“We have deep relationships in the community,” said Segment Marketing Services CEO Lafayette Jones, a former marketing executive at Proctor & Gamble and Kraft Foods.
“The multiethnic populations in America are growing faster than any other. So if you’re an entrepreneur, you need to know this sector.”
Read more about their move here