The power of the dollar is real and right now and Women of color have the key to unlocking that power. Despite making up just 14% of the female population in the U.S., the 24 million black women in the country have become brand builder over the last few years. From politics to pop culture, Black Girl Magic has left their presence everywhere. That presence is hella evident in the cannabis industry.
Black women and women of color overall have become some of the more prominent names in the industry. Yet, were still in a time when even cannabis brands don’t necessarily cater to them. Hemp Excellence is hoping to fill that gap in a way.
The North Carolina company is making the cannabis industry’s first play for consumers of color with a line of beauty products aimed at ethnic minorities.
Earlier this month The Hemp Excellence line of body lotions, lip balms and CBD capsules went on sale at two beauty shops that cater to women of color in Winston-Salem, North Carolina.
Today, we speak with Jamie Crumley, Vice President and Chief Operating Officer at Founders Hemp, the company behind Hemp Excellence about how the idea came about, the reception from customers, working in North Carolina, plans of expansion and more.
