Cannabis marketing company MedMen has big plans when it comes to making cannabis normal.
Their latest rounds of ads try to show off all types of consumers.
Per Adweek
For a new $4 million campaign breaking Monday, the marketer leans into some Southern California cliches like sand and surf, a Rolls Royce in Beverly Hills, a shirtless weightlifter at Muscle Beach and a hipster with a guitar on the Sunset Strip. (Those are cliches for a reason, by the way).
Each beautiful image has a single word written across it: “Cannabis.” The locations of MedMen’s eight Los Angeles-area dispensaries appear against a red background, and its sleek signature red shopping bag has a cameo in each photograph.