Navigating the path of California’s cannabis industry – from seed to sale – while ensuring compliance, value, and a refined user experience, will be transformed with the launch of WAYV, a one-stop e-commerce compliance and distribution platform created in partnership with INDUS Distribution.
Offering a transparent, streamlined approach to sales and delivery, WAYV allows cannabis retailers to browse and order product from the state’s most recognized brands, creating a consistent supply chain while reducing volatility and ensuring safe, free, standard next-day delivery throughout California with flexible payment options.
“WAYV solves the challenges that retailers – many of them small businesses – can run into while navigating a complex industry,” explains WAYV founder and Chief Executive Officer Keith McCarty. “By simplifying inventory control, business management, and compliance, WAYV has re-invented cannabis fulfillment. Just the ability to have shelves re-stocked in 24 hours, throughout this vast state, is a game-changer.”
McCarty, a veteran technology executive who previously launched social networking service Yammer (acquired by Microsoft in 2012 for $1.2B), partnered with INDUS Distribution’s President and Chief Executive Officer Rob Weakley to bring WAYV online.
“Rob’s leadership has helped INDUS set the standard for distribution in California,” McCarty adds. “Its physical infrastructure perfectly complements WAYV’s technological infrastructure and will allow us to meet the growing demand of our brand and retail partners.”
As its exclusive launch partner, INDUS Distribution will connect a statewide network of trusted brands with licensed retailers using WAYV.
“From the beginning, our goal in partnering with WAYV has been to create a logistics platform to solve the complexity of regulated distribution in California,” says Weakley. “With WAYV, we aim to make the process more efficient for brands and retailers, which leads to a more satisfying customer experience across the board.”
In addition to creating a trusted marketplace to browse and order cannabis products, WAYV will offer emerging brands a platform on which they can gain more exposure, meaning suppliers will no longer have to go door-to-door sampling and selling product.
WAYV is launching with dozens of cannabis brands across all categories, including flower, concentrates, edibles, beverages, tinctures and more.
