Everything is bigger in Texas. So it makes sense that when Texans want to educate fellow Texans about MMJ, they would take the biggest route possible.
Looking to educate rural Texans on the benefits of MMJ, Foundation for an Informed Texas cut a commercial.
Per NORML
The Foundation for an Informed Texas (FIT) extends educational program dedicated to rural Texans to cable television. This continues an already successful statewide tour and social media campaign that gives voice to rural Texans. The result of the successful efforts is an expanded rural education effort that combines multiple communications channels, including cable television ads. The first cable ad ran on August 13, 2018, airing on a range of networks including Fox News and MSNBC.
Texas NORML is extremely proud of our sister organization, Foundation for an Informed Texas!
“Around 62% of Americans can access medical cannabis, including people in Oklahoma, Arkansas, and Louisiana,” says Jax Finkel, Executive Director of FIT. “However, medical cannabis is legal for less than 1% of Texans—that isn’t medical freedom or the Texas way.”
The issue of medical cannabis is an important one to many rural Texans whose livelihoods depend on physical labor. Pain and inflammation are symptoms that are effectively treated by medical cannabis. The current medical regiment for these conditions are opioids and over-the-counter medication—both of which present dangerous side effects.
“Texans, across party lines, are supportive of access to medical cannabis,” says Ms. Finkel, “The next steps is to ensure that Texans have access to accurate information about the laws and the benefits of medical cannabis.”
This will be the first cable ad dedicated to education regarding medical cannabis in Texas.