MassRoots, Inc. , one of the leading technology platforms for the regulated cannabis industry, is pleased to announce its business portal, MassRoots for Business™, has launched new features and expanded its analytics for its regulated dispensary clients. MassRoots believes these features will enable dispensaries to drive more customers to their stores and enhance their insight into consumer behavior. New Frontier Financial estimates there are 2,500 regulated cannabis dispensaries in the United States.
“We believe MassRoots for Business can help drive customers to regulated dispensaries in cannabis markets across the United States. Tomorrow, we believe voters in four additional states may vote to regulate the sale of cannabis for medical or adult-use purposes, further expanding our addressable market,” stated Mr. Isaac Dietrich, MassRoots’ Chief Executive Officer.
MassRoots’ business model is positioned to capitalize from the trend of states creating and expanding regulated cannabis markets. When a state passes a medical or recreational cannabis law, MassRoots can register users and businesses in that state with minimal marginal cost. Because the Company is not involved in the production or sale of cannabis, it does not have to build grow operations, open retail stores, or have a physical presence in the state to generate revenue. As the MassRoots financial model is not tied to the success of a particular location or brand, the Company believes it can have a significant percentage of all dispensaries and brands on its platform, making it a play on the entire cannabis industry.
The Company’s Business Portal is fully-integrated with MassRoots’ recently launched rewards program for cannabis consumers, WeedPass™. Over the coming weeks, MassRoots expects to enable dispensaries to manage their WeedPass Rewards Programs directly through the business portal. Since launching in beta in August 2018, more than 100 regulated dispensaries have participated in the WeedPass Rewards Program.
WeedPass is currently available in the California and Colorado
CashColorCannabis had the chance to speak with MassRoots founder Issac Dietrich about the launch of WeedPass. Listen to our interview below