Clash of the cultures! As the cannabis industry begins to look more and more profitable by the day, the strangest people are finding themselves becoming, canna-friendly.
The owner of cigarette maker Marlboro might be the next in line of unlikely people getting involved with cannabis.
Per The Guardian
Altria, the maker of Malboro cigarettes, is in talks about a potential takeover of the Canadian cannabis producer Cronos as it seeks to diversify its business beyond traditional smokers.
Cronos shares were up more than 6% in early trading on Tuesday on New York’s Nasdaq exchange, pushing its market value to nearly $2bn (£1.6bn).
Cronos said no agreement about a transaction had been reached, adding there could be no assurance such discussions would lead to an investment or any other transaction involving the companies.
Altria, which is also the parent company of Philip Morris USA, did not respond to a request for comment.
A cigarette maker in bed with a cannabis company would certainly create a conversation. Lets see how far this goes.