Super Bowl 53 kicks off next week. Most fans are geeked to watch the New England Patriots take on the Los Angeles Rams, more casual are here for the commercials.
Every year, Super Bowl commercials take the spotlight. One thing we won’t see this year is a commercial for any cannabis brands.
Per CNN
Acreage Holdings, a US-based cannabis firm that made a splash last year when it added former House Speaker John Boehner to its board, told CNN Business that CBS rejected its proposed 30-second commercial.
George Allen, president of Acreage Holdings, said the ad focused on how medical marijuana has helped people cope with pain, including a child with Dravet’s syndrome that suffered from epileptic seizures.
The ad does not promote Acreage products, which makes it different from other controversial Super Bowl ads that have been turned down by networks in the past. For example, a spot from GoDaddy was once denied because it was considered too sexually suggestive.
By going public with the news of a rejected ad, Acreage is following the lead of other companies that have had their ads turned down. The company said it plans to publish a 60-second version of the spot on its website so people can see what the fuss was all about.
Every year, more than 100 million eyes will see the Super Bowl. Sad that Acreage will not have their 30-sec ad be viewed.