In what’s being held as a “normal cannabis commerical” MedMen’s new clip is causing a lot of conversation.
The visual begins with a figure who appears to be George Washington holding a hemp leaf. Surrounding our first President were slaves.
Tapping Jessie Williams to narrate the visual, the goal of the commercial is to speak about the history of cannabis, and how the plant became illegal.
Directed by Spike Jonze, the commercial will definitely find fans and detractors as it grows momentum.
Take a look for yourself. Watch the new comercial below.