Baby!
On March 9th 1997, the Hip-Hop lost one of its best voices of all-time.
Christopher Wallace b.k.a. Notorious B.I.G. set his mark on the music world in a very short period of time. The larger than life emcee released 2 classic albums, Ready to Die and Life After Death before his death.
Besides the music, he left behind two children to maintain his legacy. While his daughter does it through fashion, his son C.J. is doing it in another way.
Christopher Jr. is launching a cannabis line in honor of his blunt smoking dad.
First reported in Forbes, Wallace and his step-father have kicked-off ThinkBIG.
The venture will focus on vapes, apparel, “limited-edition top-shelf flower, pre-rolls” and more.
“Our challenge to the world is to first think bigger about your place in it. The rise of social justice movements like BLM, LGBTQ+ rights, and the fight for socially equitable democracies around the world is rising and cannabis is a big part of that conversation,” Mack tells Forbes. “I have been in the cannabis industry for over four years now and it is one of the fastest growing industries globally for a reason, because it touches every part of society; legal, finance, banking, creativity, art, design, legal, politics, education, science, beauty, cosmetics, agriculture, climate change! These two plants, cannabis and hemp, are going to change and maybe save the world.”
ThinkBIG will also include a t-shirt line.