Jack-In-The-Box had an epic rollout targeting the cannabis community but Carl’s Jr. just raised the bar some.
The California based fast-food chain announced that it will be testing an infused burger this weekend. For 4/20 Carl’s Jr. will be releasing the ‘Rocky Mountain High’ burger.
The sandwich will feature two beef patties, Sante Fe sauce infused with hemp-based CBD oil, picked jalapenos, pepper jack cheese and “Crisscut” fries, according to a press release.
The new Rocky Mountain High: CheeseBurger Delight ties back to our core strategy of being the first to bring bold and unexpected flavors that are at the forefront of hot restaurant trends to a quick service menu,” said Patty Trevino, Carl’s Jr’s senior vice president of brand marketing. “From our early introduction into plant-based options to bringing the rare indulgence of truffles to our menu with the new Bacon Truffle Angus Burger, our customers have come to expect innovative and unique menu offerings, and we’re thrilled to be the first quick service restaurant to be testing CBD infused options.”
