With an attendance rate of 250,000 and viewership in the millions, NASCAR’s Coca-Cola 600 is a Memorial Day tradition dating back to 1959.
This year, hemp company diemCBD will be featured alongside top brands like Apple, Starbucks, Microsoft, and Coca-Cola.
diemCBD has partnered with marketing company Swag’r to launch an augmented reality game for Coca-Cola 600 attendees. Similar to Pokemon Go, users can download an app to collect diemCBD tokens while exploring the NASCAR event, leading them to coupons, free products, and more.
At the Coca-Cola 600, diemCBD is offering discounts and giveaways for CBD-infused gummies, capsules, and tinctures. For the unfamiliar, CBD is a compound found in hemp plants recently legalized by the federal level government. Unlike marijuana, CBD from hemp won’t get you high, and it is rising in popularity for a variety of uses from skincare to muscle soreness to anxiety relief.
diemCBD CEO Chris Mitchem says, “We’ve seen the power of what CBD can do for people, because we’ve seen what it can do for our families. We’re committed to helping people continue to find the relief they are looking for by providing them with products that we believe in and use ourselves.”