The first African Americans to be legally licensed in Colorado to own a cannabis dispensary and edible company are launching their CBD Brand. Wanda James and Scott Durrah are excited to announce the Simply Pure CBD branded tincture, relief balm and pet tincture. The product line will focus on active lifestyles and promote the power of nature and wellness. However, what makes the brand stand out is simple, a 10-year reputation for quality, and as always, a multicultural marketing campaign.
“The Simply Pure brand has always stood for the “purest” in nature, the “purest” in quality and our focus as a company has always been inclusion, social justice, and equity. We are excited to offer products that promote wellness with no THC to a market that has been traditionally ignored by many companies. We are excited to offer a line that is Simply Pure, a name you trust and brand that stands for inclusiveness.” Says Wanda James co-founder.
The marketing campaign, created by Fabian Creative for the Cannabis Global Initiative and headed by Kali Wilder, focuses on an array of demographics including women, people of color and older adults. “We are proud of what we created and the message that encourages people from all walks of life to experience the healing and the calming of CBD.” Says Wilder.
Purest Life, the company that owns the brand, will release the initial line that meets the most requested products: Pure Bliss Tincture (1000mg / 250mg), Pure Relief Balm (500mg), and Pure Bliss for Pets (250mg). The company plans to release more products in the coming months.