In an effort to clean the streets and consumers from unregulated products, Charlotte’s Web kicks-off a new initiative.
In conjuction with the stores Miami grand opening, Charlotte’s Web will be hosting a CBD Swap pop-up.
The CBD SWAP program will allow attendees to trade in their unwanted CBD for a gift bottle of Charlotte’s Web, hemp extract for free. The pop-up will run until February 1st.
After February 1st, the pop-up will turn into a full retail, educational, and social experience.
Charlotte’s Web will announce Super Bowl activations in the coming weeks. Charlotte’s Web in-house agency designed the retail experience in partnership with Winston Retail.
At the pop-up space, the full line of Charlotte’s Web products will be on sale, from the oils to gummies to balms and creams, and also the Charlotte’s Web pet line. Plus, “Trust The Earth” swag will be available for purchase, featuring artwork by Studio Number One, founded by Shepard Fairey.
