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Southern University Becomes First HBCU To Launch CBD Line

Southern University
Southern University Becomes First HBCU To Launch CBD Line (Photo Credit: WBEU)

Southern University is officially in the cannabis business.

Southern University has become the first Historically Black College University to launch a hemp product line.

The school’s agricultural research and extension center in Baton Rouge has partnered with Ilera Holistic Healthcare to deliver CBD to dispensaries in Louisiana.

The new product line is called ALAFIA. It comes in two forms: one with THC, and one without.

This is an exciting time for healthcare and business here in the state of Louisiana, and Southern University is honored to be a part of it all,” said Ray Belton, president of the Southern University System. “Southern has been a leader in agriculture and the sciences for 140 years while staying true to its mission of access. This CBD venture with Ilera encompasses all of that. We look forward to advancing this vision and serving as a model for other universities.”

ALAFIA, which means “inner peace” in the Yoruba language, is scientifically formulated, lab tested, and pesticide-free.

During the press conference, Dr. Chanda Macias, the CEO of Ilera Holistic Healthcare revealed that proceeds from the product’s release will be used to help small businesses, education, and people negatively impacted by the War on Drugs policy.

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