After a record-breaking year in legalization, things are looking wildly optimistic for the cannabis industry in 2021. After dealing with the initial shock from the pandemic, the dynamic approach many brands have taken proves that this essential industry is a force to be reckoned with. Poised to be a crucial year for cannabis, 2021 will prove to be an exciting year of opportunity and growth for both existing and emerging operators.
Longtime supporter of cannabis legalization and Dr. Greenthumb’s founder, B-Real, is available to share his insights about the following predictions for cannabis and how they will affect the industry:
Learning to Adapt to a Safer, Digital Environment: The 2021 market will favor those brands who have been able to adapt easily and think creatively in the midst of sudden changes. As we continue to work through the pandemic, B-Real can discuss how dispensaries and brands can transition to safer shopping options like curbside pickup and delivery without compromising the individualized customer experience.
The Customer Will Always Be Right: 2021 will see consumers gravitating towards tried and trusted brands, which means brands will have to work harder at cultivating a relationship with their consumers. The Dr. Greenthumb’s brand prides itself on its consumer first approach to building brand loyalty and long term success. B-Real can talk about the successes and potential blind spots around prioritizing the customer experience.
Educating the Canna-Curious: Acclimating to our new at-home lifestyles has spiked an interest in cannabis as a way to treat pandemic-caused anxiety and stress. 2021 is the perfect time to meet that interest with education about the plant and its benefits. Since his time in multi-platinum selling rap group, Cypress Hill, B-Real has been all for de-stigmatizing cannabis use. As a cannabis entrepreneur and industry leader, he can discuss the importance of cannabis education and how he shares information about recreational cannabis use through content on his live streaming site, Breal.tv.