Jesce Horton is the personification of the saying “Do what you love and the money will follow.”
A former engineer for Siemens, Jesce turned his focus into cannabis while still deep in his corporate career. But his love of bud couldn’t be contained. After making the big decision to jump into cannabis, Jesce has become major figure in the industry.
Recently, we had the chance to speak with Jesce Horton about his decision to jump into cannabis, LOWD, importance of good branding, advice for underground growers and why Portland Oregon can become the new “Black Mecca”.