Leading British CBD wellness brand Love Hemp is today launching its first national UK media campaign.
British boxing legend Anthony Joshua, who is an investor and ambassador for the award-winning brand, stars in the advert.
The 30-second advert shows the two-time Heavyweight Boxing World Champion and Olympic gold medallist working out in the gym and encouraging everyone to face life’s daily challenges with positivity before revealing that he invested in Love Hemp.
Joshua will also appear in the brand’s outdoor poster campaign running alongside the TV advert, supporting the company’s vision to enable people to feel more focused, calm and free.
The campaign will educate people about the benefits of CBD, build brand awareness for Love Hemp and drive consumers into Holland & Barrett and Boots stores through digital out-of-home advertising located in city centres and shopping malls.
The £500,000 four-week nationwide campaign will run on television (including ITV, Sky and Channel 4), national broadcaster video on-demand platforms, in-print and in multiple outdoor advertising formats from November 15th.
Anthony Joshua said: “As an investor in the company, I am delighted to help Love Hemp increase awareness of its premium CBD products and the positive impact they have on wellbeing.”
Tony Calamita, Love Hemp co-founder and CEO, said: “This is a huge moment for Love Hemp and our aspirations to become a global brand.
“We are excited to launch our first mainstream national media campaign and to have our investor and ambassador Anthony Joshua playing a central part in the activity.
“We see partnerships with strong role models such as Anthony Joshua, coupled with powerful marketing, as a key part of our growth strategy.
“Ever since Tom and I started the business six years ago, from a bedroom in Croydon to our own in-house production facility, we have wanted to educate and inform people about the many benefits of CBD for their optimal health and wellness.
“We have four pillars that make us unique in the sector – authenticity, innovation, quality and education. Our customers buy from us because they trust our brand and our values.”
“Our aim now is to be the global leader for CBD wellness products, providing holistic solutions to relieve anxiety and stress, manage pain and reduce poor-quality sleep.”