77% of Americans Say Cannabis is Having its Craft Beer Moment
Cannabis, or marijuana, is achieving momentum on a national scale in terms of recreational and medical consumption. Moving far beyond the niche ‘hippie’ cultures of the 60’s and into the mainstream as a potent medical treatment for a variety of conditions, marijuana’s legalization campaign has achieved victories in more states than ever before.
This new era of increased access has led to a revolution in terms of consumer choice: there are many ways to purchase and enjoy cannabis, from edibles to the traditional ways of smoking. We wanted to know how consumers have evolved their cannabis palates: are they still hoping to just buy ‘weed,’ or are they now looking towards a fully customized cannabis experience? To find out, we surveyed over 1,000 Americans nationwide– cannabis consumers and nonconsumers alike– to look at marijuana perceptions and consumption trends in 2025.
Key Findings
- 29% of consumers find dispensaries overwhelming
- 47% of Americans say they consume cannabis flower
- By generation, Millennials consume the most at 53%
- 77% say cannabis is experiencing a revolution similar to craft beer in terms of choice and variety
- 69% of cannabis consumers prefer marijuana to alcohol
- Gen Z is leading many consumption trends, including logging cannabis strains, engaging in cannabis tourism and traveling farther to consume new ones
- America’s favorite cannabis strain is Blue Dream
- 56% of consumers have changed how they purchase cannabis due to the rising cost of living
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