MCBA’s Future of Equity Panel: Setting the Tone at MJBiz
It was an early morning start at MJBiz, but the room was full and engaged as the Minority Cannabis Business Association (MCBA) kicked off its Future of Equity panel.
Moderated by CashColorCannabis Podcast host Mehka, the panel was especially meaningful as MCBA celebrates 10 years of impact in the cannabis space. For this discussion, MCBA tapped Beatrice Carranza, Founder of BACHAZ, Director of Diversity & Inclusion, New Jersey Cannabis Regulatory Commission, Wesley McWhite III, Beau Whitney, Founder & Chief Economist, Whitney Economics, and Ernest Toney, Founder of BIPOCann
A major theme of the panel was the importance of engaging with regulators. Wesley McWhite III emphasized that understanding regulatory processes and maintaining open communication can help equity operators better prepare for what’s ahead. Rather than seeing regulators solely as barriers, the panel encouraged founders to view engagement as a strategic part of long-term success.
Advocacy was another key focus. All panelists agreed that equity operators can’t simply open their doors and disengage from the system. Supporting policy changes, participating in industry organizations, and continuing to push for accountability even after licenses are awarded are requirements for survival.
The conversation also addressed the real challenges social equity founders continue to face. Ernest Toney and Beau Whitney highlighted ongoing issues around funding gaps, lack of mentorship, and predatory business practices. Whitney’s economic insights, backed by hard numbers, reinforced a hard truth: equity programs without sustained support often leave operators vulnerable in competitive markets.
Beatrice Carranza’s journey offered her story. Entering Colorado’s mature cannabis market as a social equity operator, she built BACHAZ by centering culture, language, and trust. Her story underscored that authenticity and community connection can still create space for success — even when the odds feel stacked.
The panel concluded with reflections on lessons learned and a shared conviction that equity necessitates collective effort. Attendees were encouraged to connect with MCBA on Equity Row and explore ways to stay engaged beyond the conference.
Starting the day with this conversation served as a reminder: equity in cannabis isn’t a trend or a talking point. It’s ongoing work — and it moves forward only when people commit to building it together.
