Behind The Brand: Charity Moran Parsons with Seaux & Reap
Behind The Brand: Charity Moran Parsons with Seaux & Reap
We have enjoyed working with Charity Moran Parsons and her company, Seaux & Reap, for the last two months.
Seaux & Reap creates luxury experiences and excursions for cannaseuers. For anything from private dinners to exclusive getaways, Seaux & Reap can provide you with the right type of vibe.
Learn more about the person behind the brand. Read our Q&A below.
CashColorCannabis.com: Please introduce yourself and describe your role with Seaux & Reap.
Charity Moran Parsons: My name is Charity Moran Parsons, and I am the Founder of Seaux And Reap Enterprises. I serve as Chief Cannaisseur, curating cannabis excursions and infused supper experiences.
CashColorCannabis.com: This isn’t your first business venture. What other businesses have you created in the past?
Charity Moran Parsons: I’ve created iDoSchool.com, an educational consulting firm dedicated to decolonizing curricula, debunking myths about students of color, and fostering safe spaces for teachers to do these things in service of Liberatory Pedagogy. I’ve also supported the startup of another culturally responsive teaching company’s curricula and program of workshops for adult learners.
CashColorCannabis.com: What did you learn from those past businesses that you used to help make Seaux & Reap successful?
Charity Moran Parsons: Importance of a team and understanding the team members’ many working styles and personalities. Nuances of organizing adults and effective communication at each phase of a project are imperative to ensure that each guest’s experience considers their level of consumption, learning, and social currency, and word of mouth is a must as we believe in marketing and the power of relationships.
The power of a PIVOT (shout out to Kobe Bryant): anchoring in a North Star & trusting the process.
CashColorCannabis.com: What led you to start Seaux & Reap?
Charity Moran Parsons: I was bouncing around the country as an educational consultant and enjoying cannabis in all varieties of markets, and as I watched the industry evolve from trap houses with security to Apple stores more or less, I felt a certain guilt. I feel guilty about the fact that I have family members and close friends who have had three strikes for doing the work of essential pioneers in the cannabis industry and being persecuted by the state.
In search of a way to reconcile the two, I created SeauxAndReap as a way to combine entertainment and travel to advocate for cannabis justice. And voila, SeauxAndReap became this conduit for transformative travel: travel to see cannabis and its pioneers gain equity and justice.
As an educator, I’m dedicated to crafting deepened, culturally responsive learning experiences for adults and students. So, each excursion had embedded various tasks and conversations that empowered guests and informed consumption within it.
CashColorCannabis.com: Why did you choose to curate events as a way to get yourself into the cannabis industry?
Charity Moran Parsons was the perfect nexus of my desires and passions! Curating events that foster safe spaces for deepened learning and informed cannabis consumption seemed like a win all around! It has been reported that guests are walking away with greater knowledge obtained in a fun environment or luxurious setting, be it at a dinner table, chauffeured dispensary hop, or harvest festival.
CashColorCannabis.com: Speak to us about some of the unique events that you have produced. What was your first, and what has been your favorite?
Charity Moran Parsons: Our first excursion was to the Coachella Music Festival 2015; it was the best and worst times. So much learning and planning critique was gained, and I’m forever grateful for that excursion and the wealth of opportunity it presented. I have a very fond spot for firsts.
Our flagship supper is the Friendsgiving in New Orleans with Chef Ashley Jonique on the 5-course menu. It’s always near and dear to my heart for sentimental purposes.
https://www.youtube.com/watch?v=MmRdIow69xU
My personal favorite is the Emerald Cup.
But this one is in for a serious run for its money, given this summer’s South African excursion! It will be a 14-day hop from Johannesburg, Durban, and Cape Town, traversing safari, spa, CannaConference, beaches, wineries, and hiking! It’s genuinely going to be the quintessential South African experience.
CashColorCannabis.com: Who is the typical Seaux & Reap customer?
Charity Moran Parsons: We cater to the Cannacurious, the Cannaisseur, and the CannaAlly—anyone open to luxuriating their consumption and gaining more insight into cannaJustice.
CashColorCannabis.com: What issues do you deal with when promoting your brand on social media, and what have you done to overcome them?
Charity Moran Parsons: Blocked promotions due to mentions of cannabis. I’ve found workarounds like alternate spellings and formatting spaces to show the word creatively.
Thanks to the Tree One Eight conglomerate, I’m aware of apps like the THCGirlsApp, and we’ve been playing around with 420-friendly platforms like The Weed Tube to publish media as well.
Of course, there’s nothing like the person-to-person intact of SMS and Email marketing in safe ways.
CashColorCannabis.com: If someone wanted to learn more about Seaux & Reap, where should they go?
Charity Moran Parsons: They can start at our Instagram page and all things social media @SeauxAndReap, and from there, learn more about our 2022 Calendar of Events and Read Our Blog at excursions.SeauxAndReap.com
