SPG Web + Marketing Named Agency of Record for Genesis — Celebrating the Success of Whoop-Tea and Euphoria
April 29, 2025 Genesis, a Black woman-owned cannabis company committed to access, advocacy, and ownership, proudly announces the successful launch of Whoop-Tea, a bold new hemp-derived THC-infused beverage created in collaboration with legendary actress, comedian,and entrepreneur Whoopi Goldberg. Following its debut, Whoop-Tea is already earning rave reviews across major media outlets and consumer markets for its refreshing flavor and innovative approach to modern social indulgence.
Leading the charge behind Genesis’ broader marketing success is SPG Web + Marketing, founded and led by Kamia Kindle. SPG has played a pivotal role not only in the Whoop-Tea brand rollout, but also in the overall strategic marketing, creative direction, and public relations efforts for the Genesis brand — including the launch of EuphoriaTM, Genesis’s CBD-infused wellness beverage.
Working closely alongside Genesis co-founders Faye Coleman and Priscilla Wynn, as well as Whoopi Goldberg’s team, SPG has been instrumental in building media momentum, strengthening brand visibility, and helping Genesis claim a leadership position in the emerging hemp and cannabis beverage markets.
Since the first announcements, the press releases authored by Kindle have gained notable traction across major outlets, expanding visibility for both Genesis and its new product lines. SPG’s proprietary RICH-ACTM methodology and bold storytelling approach continue to amplify Genesis’s authentic brand voice of empowerment, innovation, and ownership.
The official celebration of Whoop-Tea’s success will take place in New York City on June 5, 2025, with a private daytime media preview followed by a star-studded evening event. SPG Web + Marketing will be on-site, joining Genesis, Whoopi Goldberg, and distinguished guests to commemorate this historic milestone.
“We are thrilled to partner with Whoopi to offer a product that is both celebratory and culturally significant,” said Faye Coleman, CEO and Co-Founder of Genesis. “Having SPG Web + Marketing leading our creative and PR efforts across our growing brand portfolio has made all the difference in bringing our vision to life.”
