JoJo Simmons on Building a Cannabis Legacy, Telling Real Stories & Showing Up for the Culture

When people hear the name JoJo Simmons, most think of his superstar father and uncle. But while he’s proud of his last name, JoJo has put in the work to make sure people know him for his name.

Recently, we spoke with JoJo for the CashColorCannabis Podcast and covered everything from his first blunt in Queens to his work with 3IsFor, and why showing up means more than just showing off.

But there was so much more. Here are 5 takeaways from our interview with JoJo Simmons.

5 Things We Learned from JoJo Simmons

1️. His First Smoke Was Wild — But It Sparked Something Bigger

JoJo first tried cannabis at 13 back in Queens — and it wasn’t love at first puff. He remembers feeling like he could “hear everything” around him and tapped out early. But over time, the plant became a tool to unlock creativity, focus, and calm his hyperactive energy.

2️. Storytelling is His Superpower — and His Mission

Through his company 3isFor, JoJo wants to re-educate people about the plant. That means telling the stories behind cannabis — the real ones. It’s about the growers, the communities, the healing. Not just viral smoke tricks or hype drops.

3️. He’s Not Just Talking — He’s Advocating Frontline

JoJo is a proud ambassador for the Last Prisoner Project, fighting for people still serving time for cannabis offenses. He’s shown up in D.C., stood on stages, and lent his voice and platform to help free folks and rebuild lives torn apart by outdated laws.

4️. Cannabis is Part of His Everyday Wellness

For JoJo, cannabis is a pre-workout, a post-workout, and a daily tool to keep his mind right. He flips the lazy stoner narrative on its head — staying balanced while managing family, business, and community work.

5️. He’s Doing It On His Own Name — No Handouts

This isn’t a trust-fund hustle. JoJo made it clear that building 3isFor and his other ventures came from the grind up. He’s expanding the Simmons legacy in his own lane. 

Thank you to JoJo for pulling up, sharing his journey, and keeping it real about what it takes to stand on your name. Full interview streaming soon. Tap in, share, and stay tuned — we’ve got more high-level conversations on the way.