Community Grows: 5 Takeaways from Our Conversation with Cloud Culture
Okay, I’m going to let everyone in on my process for finding interviews. I’m not a person who chases trends—what’s popular at the moment isn’t always best for me. At the start of every month, I spend time thinking about who I’d like to speak with and what I want to speak about. I’ll write out a list, then reach out. Occasionally, something comes to me mid-month, but since I’m a one-man squad for the most part, I try to keep it simple.
That’s why I’m always happy when friends or colleagues hit me with, “Hey, I think I have someone you might find interesting.” That happened just a few days ago.
Diana Krach, host of the Your Highness podcast, sent me an email. I’ve been on her show before, but we hadn’t connected in a while. In her message, she mentioned a couple she thought would be a great fit for CashColorCannabis.
That couple was Javier Moya and Tashiana Reaves, the founders of Cloud Culture—a private social club teaching a growing group of like-minded people how to cultivate everything from bud to cucumbers. You hear the phrase “for the culture” a lot, but Javier and Tash truly embody it.
Before the full interview drops, here are five takeaways from my sit-down with Tashiana (“Tash”) and Javier (“Cloud”):
1️⃣ Healing sparked the hustle
Tash’s journey started with a medical need and a search for clean, organic cannabis. That pursuit led her to grow for herself—and eventually for a community.
2️⃣ Living soil is life
Cloud, a fifth-generation cultivator from Panama, champions living soil for healthier cannabis, better medicine, and even growing your own food. It’s not just about weed—it’s about sustainability.
3️⃣ Failure fuels growth
Tash admits her first grow was a disaster. But instead of quitting, she embraced critique, leaned on Cloud’s knowledge, and turned trial-and-error into mastery.
4️⃣ Community > transactions
Cloud Culture’s members-only model wasn’t planned—it grew out of demand for their grow-offs, Discord classes, and hands-on guidance. Today, it’s a movement rooted in loyalty and shared learning.
5️⃣ Seeds of the future
Beyond cannabis, they’re teaching people how to grow vegetables and herbs in food deserts. For Cloud and Tash, this is bigger than bud—it’s about liberation and resilience.
Our full episode with Javier and Tash goes live at 10AM EST on YouTube, Spotify, Apple Podcasts, or wherever you stream podcasts.
