Dasheeda Dawson Launches “The State [Of] Flower Tour
Dasheeda Dawson, nationally recognized cannabis strategist, former government regulator, molecular biologist, bestselling author, and founder of The WeedHead™ & Company, today announced the launch of The State [of] Flower Tour, a first-of-its-kind multi-state cannabis experience traveling through major legal cannabis markets during Summer 2026.
Launching alongside the highly anticipated fourth edition of Dawson’s bestselling workbook, How to Succeed in the Cannabis Industry, the tour will bring together policy leaders, entrepreneurs, students, educators, workers, media, advocates, and community members through conversations, workshops, cultural events, workforce development programming, and storytelling activations designed to connect the many parts of the cannabis industry that often operate separately.
The tour begins in New York before traveling through New Jersey, Massachusetts, Connecticut, Rhode Island, Pennsylvania, Maryland, and Virginia, with additional stops planned in Florida and Nevada. The final stop will take place in Philadelphia in partnership with Black Cannabis Week 2026.
“After more than a decade working across cannabis policy, business, science, and community development, I’ve seen the same pattern play out in every market,” said Dawson. “We didn’t just build an industry. We built it in pieces. This tour is about bringing those pieces together while creating real pathways for education, entrepreneurship, workforce development, and community connection.”
Each stop on the tour will feature programming tailored to the local market, including fireside conversations, educational workshops, facility tours, networking events, She Blaze Podcast activations, job fairs, and community-centered cultural experiences.
The tour arrives at a critical moment for the cannabis industry as states continue navigating legalization, workforce development, equity implementation, and the broader implications of federal reform. While legal markets continue expanding, many aspiring entrepreneurs, workers, students, and communities most impacted by prohibition still face barriers to access, information, visibility, and opportunity.
The State [of] Flower Tour is being co-developed with Veronica “Vee” Castillo, internationally known as Vee the Traveling Cannabis Writer, an author, advocate, and globally respected cannabis journalist whose reporting on cannabis culture and equity has appeared in more than 25 publications. Castillo is partnering with Fame Neal, co-founder of Exhale Social PRO and event producer, to develop the tour’s New Jersey programming.
“Storytelling has always been one of the most powerful tools we have in this industry and I’m excited for the tour’s launch in New Jersey alongside Dasheeda and Fame,” said Castillo. “This tour creates space to document the people, communities, and culture shaping cannabis across the country.”
In addition to live events, the tour will generate original digital content through podcast conversations, mini-documentary episodes, written features, and behind-the-scenes storytelling distributed across social platforms, podcast networks, email campaigns, and partner media outlets.
The fourth edition of How to Succeed in the Cannabis Industry expands on Dawson’s bestselling workbook with more than 100 pages of new content, including insights on the post-rescheduling era, a new chapter on cannabis regulation, and an expanded section focused on cannabis access, justice, and health equity.
Pre-orders are now available at TheWeedHead.com.
Additional tour dates, programming announcements, and partner collaborations will be released in the coming weeks.
